What is Digital Marketing and Why Digital Marketing is important?


Marketing is not Advertising (But Advertising is Marketing)

Basically, marketing is a major business function that’s made up of a bunch of other parts, one of which course is advertising, but there are also a ton others like market research, social media, content marketing, search engine marketing, or other search engine optimization, pricing and pricing psychology, copywriting email marketing, affiliate marketing, social media marketing, youtube marketing, and direct response marketing. Marketing in its most basic sense is communicating value to your customers. It essentially answers the question of your customers “why should I care ?” Marketing helps people to solve their problems by clearly defining and delivering solutions and really explaining the benefits of the solution so that they can get better results. Marketing is about connecting with people, understanding their pains and their problems and their frustration, and making them feel understood so that they can position your business as the solution to their problems.

What is Digital Marketing?

 Digital marketing also called online marketing or internet marketing is a broad term that is generally associated with internet-based marketing efforts — including search engine optimization, search engine marketing, email marketing, social media marketing, affiliate marketing, youtube marketing, and online display advertising. But the term also includes marketing approaches using mobile devices, such as sending text messages to customers and mobile app advertising. For many companies, it is a strategic imperative to embrace digital tactics to acquire, grow, and retain customers to compete in today’s highly competitive markets.

Why is Digital Marketing Important?

At its core, marketing is still about communicating the benefits of the product or service that is available to customers. Digital marketing approaches provide new ways to go beyond traditional methods and deliver a relevant, personalized, and frictionless experience to better engage audiences. This is why, no matter what type of product or service your company provides, it is essential to interact with your customers where they are — online and on their mobile devices.

Here are Some Categories of Digital Marketing

1. Search Engine Optimization (SEO)

This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched the search engine system collects information about every page on the web and can help people find exactly what they are looking for when your page gets higher rankings it helps more people to find you to get higher rankings your website must have all the ingredients that search engines are looking for this is where SEO can help. SEO looks for text content link page titles and other pieces of relevant information. Without SEO your site will never be found online by your customers.

2. Social Media Marketing (SMM)

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. Social media there is absolutely no way you haven’t heard of it yet over the last few years. Social media has completely changed the internet actually it has changed the whole world and also the world of marketing. What are the reasons for your business to start utilizing these new forms of communication as soon as possible here are the seven most important ones and these showcase your brand Social media offers a marketing channel for creating brand awareness and relationship building, developing loyal community, improve customer services, increase digital exposure, boost traffic in search engine rating, expand sales and reach a new audience and cut marketing cost.

3. Website Designing

Web designing is the creation of websites and pages to reflect a company’s brand and information and ensure a user-friendly experience. In any case, you should know at least some basics about web design. A website is the core of your online marketing activities. If you look at all the digital marketing channels and techniques, what they actually do is bring visitors to a website. The main purpose of the website is to turn these visitors into customers. In marketing terms, this is called a conversion. A bad website will basically cause you to waste money on other marketing methods because you don’t need more visitors if you can’t turn them into customers and the better website is, the more visitors are converted into customers. 7-phase web design process- Analysis, Planning, Design, Content, Development, Testing, and Deployment.

4. Email Marketing

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. When business use email to promote their product or service but its more than that its an exciting tool where you are communicating personally with customers building trust and credibility with prospects creating leads and generating sales plus giving customers an engaging experience. Take an email newsletter as an example this allows you to provide updates and cool content directly into your customer’s inbox and also send follow-up or think-message nature emails. You can even automate your email marketing so you can be working even you are not in the office using an automation tool will allow you to be more effective with your marketing strategy as you can engage with prospects and customers at the right time by sending them personalized targeted emails based on their interactions with your company. The act has everything you need to market like a pro. Turn leads into sales and wins customers for life.

5. Affiliated Marketing

YouTube marketing is a strategy that involves a powerful mix of tactics for promoting products/services or brands. This includes the creation and uploading of promotional videos on the company’s YouTube channel, working with influencers and using YouTube’s advertisements, etc. YouTube fascinates users of all ages.

6. YouTube Marketing

YouTube marketing is a strategy that involves a powerful mix of tactics for promoting products/services or brands. This includes the creation and uploading of promotional videos on the company’s YouTube channel, working with influencers and using YouTube’s advertisements, etc. YouTube fascinates users of all ages.

7. Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). Search Engine Marketing refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine results pages (SERPS) to a website. The goal of SEM is to promote a website’s visibility using paid search, contextual advertising, and organic search rankings.


As we can see from how quickly digital marketing is replacing traditional ways of marketing, it is therefore the way of the future. There are excellent career possibilities and positions that may give us both security and a good income, not just in digital marketing. which would then assist us in obtaining all we require. It can help us support our family while also allowing us to save a respectable sum of money. However, we should always give our best and work hard in the world of digital marketing since, as we all know, success comes to those who work the hardest. Therefore, I would advise anyone looking to pursue a career in digital marketing to put in a lot of effort and watch what happens.


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