5-Reason why digital marketing is still vital in the digital age.

marketing in the digital age

Gary Thuerk

In 1978, the first email marketing blast was sent (Source). The sender was Gary Thuerk, a Digital Equipment Corp. employee. His email blast to 400 recipients was intended to promote his company’s computers, and it resulted in $13 million in sales. Email marketing is the use of email to promote your brand, sell products or services, and build customer relationships. Creating an email marketing campaign allows you to create and distribute a message that allows your company to appeal to a specific audience.

What can email marketing be used for?

Email marketing can be used for a variety of purposes, but its primary purpose as part of a digital marketing strategy is to drive traffic. Because of the vast reach of email marketing, understanding and utilizing this power can make a significant difference. Furthermore, it is a better way to deliver your message than social media. Email marketing can also be used to share information with current customers. These are people who have signed up for updates and are thus already a captive audience. Cold emails as part of an email marketing strategy must also adhere to this in order to maintain interest.

Why Is Email Marketing Still Relevant in the Digital Age

Marketers and businesses were expected to move away from email marketing as social media and digital technologies proliferated. Email marketing, on the other hand, remains a reliable tool. According to various studies, an email will be one of the most widely used and popular communication platforms in the future. However, before you use these free email marketing tools, learn how email marketing is used to interact with users and whether it will still be a viable strategy in the digital age.

Data Supporting Email Marketing

Here are some statistics demonstrating email marketing’s prevalence in global marketing plans:
Around 4 billion people used email globally in 2021 alone; by 2025, that number is projected to rise to 4.6 billion.
In 2022, it is anticipated that more than 300 billion emails would be sent and received daily. However, if you want to get the most out of your email marketing efforts, you must adopt a comprehensive strategy to develop the appropriate and effective email marketing techniques. Fortunately, you can arrange and schedule different email campaigns using a variety of reliable, efficient, and cost-free email marketing solutions. Additionally, they offer analytics to guarantee success.

5- Reasons Why Email Marketing Is Still Vital In the Digital age If you still need more persuasion, consider these reasons why you ought to continue using email marketing:

1. Email Marketing Allows for Personalization

Marketers can produce tailored content for customers via email marketing by taking into account their purchasing habits, user journeys, behaviors, and other aspects. Use data trackers and analytics to determine the interests of your customers. Additionally, what kinds of goods or information do they prefer? You can customize emails by including relevant products, for instance, if your customers prefer a specific apparel design from your catalog. In essence, you may create content based on where your customers are in the sales funnel by using email automation software tools.
Email Marketing Allows for Personalization

2. It Produces Better Outcomes Than Most Other Marketing Channel

Email marketing, believe it or not, has the highest ROI (return on investment) of any marketing channel. So, for every dollar spent, email marketing returns more than $40. Furthermore, it provides higher conversion rates. According to various studies, email generates 66% of conversions. It’s 40 times more efficient and effective than other social media platforms. To achieve the best results, keep track of your email marketing campaign’s metrics, such as click-through rates, engagements, bounce rates, and so on.
It Produces Better Outcomes Than Most Other Marketing Channels​

3. Email Marketing Cuts Costs

When compared to traditional marketing methods, email is both cost-effective and simple. To begin with, you don’t need a large budget to advertise, produce, or print the advertisement. As a result, it avoids the expense of hiring a digital and video production crew. All you need to do in email marketing is hire a professional graphic designer to create appealing visuals along with excellent content, and you’re good to go. Furthermore, because people are increasingly reliant on mobile phones, email is an effective way to connect with potential customers.

4. It Creates Brand Loyalty & Connection

Email marketing campaigns are one of the most effective ways to increase customer brand awareness.
For example, you could send informational content about a brand’s mission, products, and values and engage in a much healthier debate with your target audiences. When potential customers understand what your company stands for, they are more likely to engage and connect with it.
Create consistent, long-term email marketing strategies to keep consumers anxious for your next email to form a consistent connection with users.

Tactics To Create Brand Loyalty Through Relationship Marketing

5. Email Marketing Amalgamates with Other Marketing Means Seamlessly

One of the best aspects of email is that it can be seamlessly integrated with other social channels such as: Facebook Twitter Instagram LinkedIn Businesses, for example, can include social media icons in emails and ask readers to follow them. In addition, you could include an Instagram collage in your emails to give customers a sneak peek at your company’s Instagram profile. Many marketers include “Pin it” buttons in emails to allow customers to save images directly to their accounts.


Email marketing strategies are a successful way to communicate with potential customers and gather valuable information. And these resources will assist you in developing a consistent buyer journey and increasing brand awareness among your target audience. The techniques discussed above will assist you in developing strong email marketing strategies that compel new customers to engage with the brand.

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